Sunday , February 05, 2012  
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Public Address System: an emerging communication tool in India

Mr. Rajesh Radhakrishnan, Head, Marketing, Vritti i-Media

Innovation is an integral part of advertising. Consumer interests and behavior is liable to undergo a change with time. Hence, the modes of reaching and interacting with them also... Read more
Mr. Rajesh Radhakrishnan

Avijit Nanda
Indian Dream Homes beckon NRIs to Invest
Buying a dream house in India is no longer an idle pipe-dream for Indians abroad. Be it in one’s cozy little hometown, in the peaceful countryside or in a bustling business center, investing in an apartment is now making business sense to a large number o... Read more

Mr. Srinivas Chari
Is real-time marketing effective?
BY Mr. Srinivas Chari,Co- founder & CMO – Xerago

Real-time targeted marketing can obviously mean a lot of things. Real-time marketing is constantly evolving, and it's more competitive than ever now that finding new ways of engaging with... Read more

Sid Shah
Hollywoods hidden Millions
By: Sid Shah, President & CEO, The Wild East Group

In 1929, when Mickey Mouse was a rage among the children across the globe, Walt Disney capitalized on the iconic cartoon character by launching a Mickey Mouse pencil. Perhaps, Walt Disne... Read more

Yashraj Vakil
¬¬¬THINGS THAT WORK ON SOCIAL MEDIA AND HOW
Social media is the buzz in many areas of our lives. Most people have a Facebook profile, many have Twitter accounts and many also have personal and professional blogs that they spend time with.Social media has come a long way from the days of Hi5 &Orkut ... Read more

Yashraj Vakil
THIS DIWALI, SOCIAL MEDIA IS YOUR ANSWER TO ENGAGE
On the eve of the grandest festival in India, Yashraj Vakil, COO, Red Digital explains how the retailers can score a bounty with the integration of social media and mobile web.

The festival of lights is soon approaching and consumers are itch... Read more

Kaushal R. Gandhi
Social Media Strategy: What NOT to Do
By Kaushal R. Gandhi – Director, Aaris Internet Solutions Pvt. Ltd

More and more businesses are using social media in their marketing strategies. Like anything new, getting it right is part of the learning process, and so is getting it w... Read more

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