Tiger Balm to be Health and Fitness Partner of the Chennai Super Kings for 2010
By Audience Matters News Desk
Tuesday, March 09, 2010
 Tiger Balm a brand of Elder Health Care has associated itself with the Chennai Super Kings for 2010 IPL. The brand will be the official “Health & Fitness Partner” and an associate sponsor for the Chennai Super Kings Team.
“Elder Health Care is proud to associate its brand Tiger Balm with the Chennai Super Kings team this year. Tiger Balm is a brand that helps one remain fit at all times. Associating ourselves as the “Official Health & Fitness Partner” for a team in a sport like “Cricket” which demands the players to be on the move at all times clearly defines what Tiger Balm stands for,” says Dr Anuj Saxena, Managing Director – Elder Health Care Ltd.
In order to promote the association, Tiger Balm is running a consumer contest in Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad where consumers participating in the contest will get a chance to win an exclusive opportunity to dine with the Chennai Super Kings team or go on ground with the Chennai Super Kings Captain for the toss or win VIP match tickets for Chennai Super Kings Matches. Consumers can participate in the Contest on purchase on any product of Tiger balm range. All they have to do is buy any Tiger Balm product, SMS space space space to toll free no. 54646.
Tiger Balm will also be promoted by team Chennai Super Kings in a soon to be seen Ad campaign including a television commercial and print ad.
Apart from Tiger Balm Chennai Super Kings has sponsors including, Aircel, Coromandel, 7 Up, Orbit, Reebok, Boomer, PeterEngland, Nivea, Fosters, Memory Vita, Yahoo and Hello FM.
|
|
