SET Max dons a new look
By Audience Matters News Desk
Wednesday, March 10, 2010
 Hindi films and special events channel, MAX now sports a new look with its new channel packaging. While the brand colour will remain golden yellow whenever movies are being broadcast, during cricket, it will reveal a sporty blue colour. The “streaks of MAX energy” which is the channels on-air-packaging motif gives them the freedom to move into richer, celebratory colors during festivities.
Commenting on the initiative Sneha Rajani, EVP & Business Head of MAX said, “I am very excited about MAX’s refreshed channel packaging, which is extremely innovative, passionate, engaging and stylish, and a visual delight. In these attributes it reflects the values and promise of brand MAX. We hope that this refreshed and invigorating new look of the channel will make for an enhanced viewing experience for all our viewers. It will further engage loyal viewers while bringing in new audiences.”
Petrol, a London based agency has brought about this new look and feel to MAX, drawing from its rich experience of having worked with many international media brands.
The music score has been created by upcoming music director Sameeruddin. The MAX channel music mirrors and accentuates the visual themes of the packaging – and reflects the Indian-ness of the channel through its melodic rendition.
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