Reliance Mobile targeting youth through Clinck
By Himanshu Verma
Wednesday, November 25, 2009
 Reliance Mobile which was already attracting attention through the entire advertising medium, be it TVC, print ads or outdoor hoarding through its Pied Piper campaign, has now gone more aggressive in its attempt to reach people and is targeting the online community. They are using web-advertising through Ideacts Innovations’ Clinck 1-on-1, which is a web-based, desktop advertising tool. CLINCK 1-on-1, works on the theory of ‘one brand on one screen’, dedicating the entire desktop screen to one particular advertiser.
The Reliance Mobile sees a great opportunity in Clinck, which is now very common on the screens of most of the cyber cafes around 58 cities in the country. Vishal Chinchankar, AVP-Digital Media, Reliance ADAG, explains, “As around 35% of the online reach is contributed by cyber café, our strategy was to associate with CLINCK. The unique and differentiating solution provided by the CLINCK Desktop, was an ideal option that suited our needs. It provided a huge reach and captured dedicated attention of users. This high impact’ solution has helped us to break through the clutter and noise most effectively to reach the right audiences.”
Briefing about the benefits of advertising with Clinck, Ratnakar Bharti, Head Sales, Ideacts Innovations, says, “It is non-intrusive and does not pop-up disturbing the user, and neither does it die out in a few seconds. It can function as a ‘complete zone’ exclusively for the brand being advertised on the desktop, where the user can get a touch and feel effect of the product unlike ever seen before on web ad-inventory.”
Previously big brand like Sonata Super Fibre Watches was seen campaigning with Clinck and now Reliance Mobile joining hands with them seems to be a good option to fulfill brands thirst for reach and results.
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