Bibendum, the mascot of Michelin tires, is the latest celebrity to join Facebook and set up a YouTube channel.
As per Michelin, the move is a part of ‘its first global advertising campaign.’ It also plans to create global advertising on traditional media under the new theme — “The right tire changes everything”. The campaign first rolled out in the United States this week itself and then taken to 55 other countries over the next year. It would start from Europe and Asia, and then move into Africa, the Middle East, India and South America.
Just in hours of joining Facebook, Bibendum had 29 fans on his Facebook fan page.
Young and energetic Bibendum is more than 100 years old and made his first appearance at the Lyons Exhibition of 1894.
TBWA Worldwide, a New York advertising agency that's part of Omnicom Group, has designed this campaign for Michelin.
