Ogilvy has bagged Religare Enterprises’ creative account. The account size for the same is pegged at Rs 30 crore. Other agencies that participated in the pitch were JWT, McCann Erickson, TBWA, Capital Advertising and Law & Kenneth.
Moving to the other account win, Saatchi & Saatchi, Mumbai has won the creative duties for Eko. The company, which is partnering State Bank of India, provides solutions for branchless banking. As per the sources, the account was bagged without a formal pitch process.
As Eko is a nascent brand, the agency has been assigned responsibility to help it establish and grow as a brand. The agency would also design a logo for Eko.
The third account win on our list today is BBH bagging the creative duties for a new launch of TVS. As per the sources the account has been won in a multiagency pitch which included Bates 141, Saatchi & Saatchi, TBWA, BBH, McCann Erickson and Contract Advertising. The account size is pegged between Rs 15 to 20 crore.
