Abhishek Verma to head marketing for Star channels
By Audience Matters News Desk
Wednesday, March 10, 2010
 Soon after resigning from Neo Sports as marketing head, Abhishek Verma has joined the Star Group as marketing head for its Star World and Star Movies channels. At Star, Verma will be reporting to Star India EVP – marketing Anupam Vasudev.
Verma brings in about 10 years of experience in media, Internet and CRM. Earlier, Verma was also associated with Sony Entertainment Television (SET) and was heading the marketing division of SAB TV.
He has also worked with SurfGold, a Singapore-based CRM consultancy , as head of client services, and created loyalty marketing programmes for companies such as Tommy Hilfiger, FedEx, Microsoft and Hewlett-Packard while working their.
Recently, Hari Krishnan and Ravi Luthria put in their papers at Star Plus and Star One respectively.
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