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Parle Products appoints Law and Kenneth as digital marketing agency
By Audience Matters News Bureau
Parle Products, India’s largest biscuit and confectionary manufacturer, has appointed Digital Law & Kenneth as its digital marketing agency. This will include the entire products portfolio from confectionaries to biscuits to chips. The brands include Parle G, Monaco, Hide & Seek, Parle Marie, Melody, Monaco Smart Chips, Digestive Marie and Krackjack.
Parle has some leading brands in various categories and with this move the company is ...Read more |
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SET Max dons a new look
Hindi films and special events channel, MAX now sports a new look with its new channel packaging. While the brand colour will remain golden yellow whenever movies are being broadcast, during cricket, ... |
Abhishek Verma to head marketing for Star channels
Soon after resigning from Neo Sports as marketing head, Abhishek Verma has joined the Star Group as marketing head for its Star World and Star Movies channels. At Star, Verma will be reporting to Star... |
Now, a Basketball league to rock India
Mahindra and NBA partner to launch Basketball league in the country
First it was cricket, then football and now basketball seems to have caught the fever of league matches.
Looking at the success of various leagues in India, industrial conglomerate, Mahindr... |
Community Radio reaches out to visually impaired people
After Uttranchal, the Ministry of Information & Broadcasting, Government of India has moved to National Institute for Visually Handicapped, Dehradun to sign one more Grant of Permission Agreement for ... |
Consumer goods players rope in Bollywood biggies for endorsements - Abhishek to endorse Videocon d2h products, Akshay Kumar LG Flat screen TV
Consumer goods makers have now woken up to star power, with DTH players showing the way. While Dish TV is being endorsed by Shah Rukh Khan, Aamir Khan and Gul Panag have been the face for Tata Sky. Bo... |
Volkswagen creates special TOI edition for Polo
In yet another innovative move Volkswagen along with English daily The Times of India (TOI) has come out with an innovative method of advertising for its latest car, Polo.
The German automo... |
INMA South Asia to host first-ever advertising workshop for newspaper advertising sales executives in Mumbai
INMA South Asia is holding its first-ever one-day workshop for newspaper advertising sales executives on March 10 in Mumbai. The workshop would provide practical, relevant best practices to grow print... |
Nestle Malaysia moves Maggi business from Ogilvy to Publicis
In an announcement that has come as a surprise to many, Nestle Malaysia has moved its Maggi account from Ogilvy & Mather to Publicis.
A press statement from Publicis said the appointment w... |
Tiger Balm to be Health and Fitness Partner of the Chennai Super Kings for 2010
Tiger Balm a brand of Elder Health Care has associated itself with the Chennai Super Kings for 2010 IPL. The brand will be the official “Health & Fitness Partner” and an associate sponsor for the Chen... |
Samsung launches new range of microwave ovens; gets Sanjeev Kapoor as brand ambassador
Samsung India has announced the launch of its new range of microwave ovens across the Solo, Grill and Convection Microwave oven categories. Available in colour options of white, black, silver or stain... |
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