Nestle Malaysia moves Maggi business from Ogilvy to Publicis
In an announcement that has come as a surprise to many, Nestle Malaysia has moved its Maggi account from Ogilvy & Mather to Publicis.
A press statement from Publicis said the appointment w... |
Publicis Worldwide appoints Jean-Philippe Maheu as worldwide CEO of Publicis Modem
Jean-Philippe Maheu has been appointed as worldwide CEO of Publicis Modem. Maheu joins from Ogilvy & Mather where he was formerly chief digital officer, North America. The appointment is effective imm... |
Media and entertainment industry in US declined 49 per cent in 2009: PwC
The media and entertainment (M&E) industry in the United States (US) declined by 49 per cent in 2009 as compared to the year ago period according to a report released by PricewaterhouseCoopers (PwC). ... |
The One Club's exhibition goes to San Francisco for the first time
“The Real Men and Women of Madison Avenue,” an exhibit that celebrates the contributions made to American business and to popular culture by the real stars of Madison Avenue, is coming to San Francisc... |
OgilvyOne Asia-Pacific announces changes at the senior level
OgilvyOne, the international agency involved in direct and interactive marketing owned by the WPP group has announced two key appointments for its digital and consumer relationship management (CRM) fo... |
BBDO Worldwide tops the Gunn Report
BBDO Worldwide was named the "Most Awarded Agency Network in the World," according to The Gunn Report, which combines the winners' lists from the most important award shows in the world.
This... |
Integrating ads in online content
A very interesting example. Can you distinguish between the ad and editorial content at first glance? No. Is the... |
US audiences still read newspapers: study
A new study from Scarborough Research finds that 74% of adults -- nearly 171 million -- in the United States read a newspaper in print or online during the past week.
This number counters ... |
Atheletes more persuasive than stars: Adweek study
As per to the findings of a new Adweek Media/ Harris Poll, which looks at
celebrities and their persuasiveness, 21% of Americans say that athletes are
the most persuasive while endorsing a product, ... |
Fans Choose Three Young People to Represent Coca-Cola on 275,000-Mile
Three young people have landed one of the coolest jobs in the world. As part
of Coca-Cola’s Expedition 206, the team will attempt to visit 206 countries
and territories where Coca-Cola is sold, cove... |
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